FAQS
You’ve Got Questions — I’ve Got Answers
WHAT IS GRAPHIC DESIGN?
Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form it takes can be physical or virtual and can include images, words, or graphics. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system. It can be intended for a small number of people, such as a one-off or limited-edition book or exhibition design, or can be seen by millions, as with the interlinked digital and physical content of an international news organization. It can also be for any purpose, whether commercial, educational, cultural, or political.
HOW IS PAPERFOLD DIFFERENT FROM OTHER GRAPHIC DESIGNERS?
PAPERFOLD focuses on the sleek & presentable, modern & minimalist design which tells story with less words & more design.
HOW LONG DOES AN AVERAGE PROJECT TAKE?
Usually & Honestly each project needs a different time frame to be in its complete form. This depends on the type of project you are binging for a design for example; A Flyer can take 1 day to complete while a 3 page brochure need 3 days to be in the complete form while a business card takes only 1 hour!
You can also write an e-Mail to me about the work needed to be done with complete details & i'll simply tell how much it will take to finish & get the help you need quickly and easily.
WHAT IS BRANDING?
Branding is not just a logo design. You can’t just design a logo and say “that’s branding.” You also can’t create a logo design and a set of stationery and call that branding either. That’s only a tiny part of it. Branding is how the general public views and perceives your company. It’s more than one visual identifier, it’s how an audience connects with your company on multiple levels and through different brand touch points.
A brand can be described as a company, service or product that has a voice and personality of it’s own. A designer can’t “make” a brand, that has to come from the company themselves. What are some of their core values? What do they stand for? What makes their product unique? What is their unique selling point? Questions like this form the basis of a brand strategy and should be established within the company in the first instance. A designer or design agencybuilds the foundation of a brand, or is brought in to enhance the brand’s visual and corporate identity.
A lot of people, including some designers, think that branding a company simply involves designing a handful of visual elements; logo design, stationery design, colours, fonts etc. In reality, it is a lot more involved than that. A design or brand agency knits together the values of the brand with the visual identity. We don’t just produce a variety of pretty designs and call it a branding project. Professional design agencies take concepts and ideas from the companies brand strategy and bring them to realisation in the most appropriate format, sometimes suggesting improvements or refining the original strategy along the way.
A professional design or branding agency creates visuals that make up the corporate identity of a company, showing what it stands for and highlighting their beliefs.
It’s not just purely a logo design and some colours put together and made to look pretty.
Description Taken From:
http://www.canny-creative.com/what-is-branding/